Orange now have their animal-flavoured tariffs, which don’t provide any clue to what they offer (who’d have thought dolphin was aimed at those text-hungry consumers?).

Anyway, the real bugbear with their tariffs is with the use of the word “unlimited”. Some people may reminisce back to o2′s Genie tariffs which helped it gain a large youth demographic. Anyway, if you refer to Orange’s terms and conditions, they clearly state that:

The Offers are subject at all times to a fair usage policy of 3000 minutes or texts (as appropriate) each month. Usage above this amount will constitute abuse and Orange may monitor usage and withdraw the Offer from your account if the fair usage policy is abused.

So, why can’t they just promote their tariffs as having 3,000 minutes or 3,000 texts? It’d be a whole lot easier all-round.