How we make money

This site makes money through the use of affiliate links. Whilst we get paid for referring you to particular mobile phone websites, this does not impact our comparison service. In short, we always present the best deals available, even if we do not benefit financially.

We have commercial relationships with the following retailers:

  • 1pmobile
  • Affordable Mobiles
  • ASDA
  • BT
  • Buy Mobile Phones
  • Co-op
  • Carphone Warehouse
  • e2save
  • Fonehouse
  • giffgaff
  • iD Mobile
  • Mobile Phones Direct
  • Mobiles
  • Mobileshop
  • o2
  • Phones
  • Plusnet
  • Sky
  • Tesco
  • The Smartphone Company
  • Three
  • The People's Operator
  • Virgin
  • Vodafone

Our sorting algorithms

We provide various sorting metrics to enable users to find their best deal. These are calculated as follows:

Average Monthly Cost
(Handset Cost + Line Rental x Contract Duration - Cashback) / Contract Duration
(We extrapolate 1 month contracts to 12 months to give a fair comparison)

First Year Cost
(Handset Cost + Line Rental x 12 - Cashback/Contract Duration * 12) / 12

Total Cost
Handset Cost + Line Rental x Contract Duration - Cashback

Monthly Rental
Line Rental

If two packages have the same price and contract length we typically have further sorting metrics in the order of data, minutes and then text allowances.

Out of bundle usage costs may vary depending on, for example, how regularly you use data services or whether additional calls are made to customers on the same network or other networks or to fixed line phones. In all cases we assume that the maximum charges levied by the network operator apply (e.g. you use some additional data every day and any out of bundle calls are made to customers on other mobile networks). This means that the out of bundle usage costs could be lower than we calculate, but are not likely to be higher.

We provide a whole of market comparison (although we do not include every single tariff and do not detail international out of bundle costs). This means we include all those companies that are established players in the mobile market including those that we may not have a direct relationship with.

Data Protection and Equality Acts

We are fully committed to full compliance with the requirements of the Data Protection Act 1998 (Registration number ZA096734) and the Equality Act 2010.

General Use

The information contained in this website is for general information purposes only. The information is provided by Adsar Ltd and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Adsar Ltd. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Adsar Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.